Saturday, February 23, 2008

Paul Rand

I've always loved the "feel" in Paul Rand's design...the way it looks so simple and elegant, but is deceptively smart and crafted. I have a couple of books on his design, but it is nice to see a good online resource of his life and work. The site says it is still in progress, but it is a treasure just the same. Quoted from the site:

PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.

Quoted from the "Thoughts on Design" jacket:
“Rand is aware of the complexity of the designer’s function: he stresses this again and again. He has no patience with slickness, with facility; he is a severe critic of the hackneyed and the insincere. All this is dead wood to be cleared away.”

Link below:
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